We help turn ideas into reality


As part of the Alchemy Ventures Group, we help turn concepts that are pitched to us into living products and businesses. We would love to hear about your idea and how we can help turn that into a reality.

We work closely with Alchemy Ventures to apply capital to interesting ideas in a way which reduces startup risk, whilst enhancing outcomes.

We can provide assistance with

  • Growth hacking / social media marketing

  • Platform and Application development

  • Third party API integrations for enterprise applications

  • Business modelling & Pitch deck preparation

  • We can also help facilitate Export Development Market Grants and R&D Tax refunds which can positively assist startup businesses when raising capital and expanding.

  • To find out more and engage us, sign up here:



We provide help with product strategy and product management during the incubation phase, including assisting with Growth hacking and all aspects of social media marketing


Alchemy Ventures will participate in the funding of successfully validated ideas which Two Up Labs incubates. We assist with business modelling and pitch deck preparation to help support further inward investment and to help validate initial traction

Software Development

Our team of very experienced and passionate engineers will take care of all aspects of the software development process. We are adept at platform and application development, including third party API integrations for enterprise applications

From Zero to One


Idea execution

We meet with you to scope, develop and plan the development road map as well as the business plan and model


Our engineers will work on building the product under the guidance of a product manager. We utilise the latests envionrments - rancher, slack, github, circleci, node.js, webpack to name a few.


Agile Iteration

As the project is run utilising an agile methodology, frequent feedback loops, make every sprint and feature iterative so that every line of code committed is trackable and linked to the business and marketing plan for validation of traction

MVP Ready

Test the market early, our MVP is ready on average in three months. Quality MVP means no code rewrite post product launch. We can then facilitate R&D Tax refunds and EMD Grant applications to take your business further faster





Members of our team helped the founder of Property Connect take his original concept and wireframes and launch an MVP for the US market in under 3 months. The product was a market place platform designed to provide transparency in the rental application process, such that property managers and prospective tenants could agree the preferred terms with the landlord.

Subsequently, the business expanded into additional international markets, including Australia and the UAE and broadened the product offering to include online property auctions.

The platform was built upon Scala and React with a microservices architecture and hosted on AWS. Various 3rd party API integrations, including - domain.com.au, equifax.com.au, google.com, propertymonitor.ae, Stripe, Docusign and Mandrill to name a few.

The team were responsible for product design, architecture, growth hacking, social media integrations, database design as well as the UI / UX.



The Founder of the business had recently lost his CTO, and with him his entire engineering capability. Members of the team were called in as part of a capital raise to help architect, build and launch the MVP, ready to accept the first customers.

The platform was a ROBO advice platform, but designed to be offered direct to consumers and to channel partners or as a complete white label service. The platform had to handle AML/KYC requirements, risk profiling engines as well as integrate into a custom designed dashboard, which brought together several back end banking and custodial systems to provide online reporting and account management.

The architecture was microservices based, built in Scala and Node.js and hosted on AWS. Integrations included finametrica, temenos, bloomberg, class, macquarie bank, iress and openmarkets.

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The Team were all founding members of Brickx, a fractional property trading platform, designed to make getting on the property ladder more affordable and accessible for young Australians.

From idea conception, through to product design, including legals, structures and platform build, the team took the concept to product launch in under 12 months. This included engineering, marketing and general management.

The platform was an investment dashboard with a real time bid /ask trading engine. It comprised AML/KYC, registration, payments and backend accounting and reporting services. It was developed in Scala and Angular, hosted on AWS and with numerous 3rd party integrations including - domain.com.au and xero.com.